The same logo can be applied to a product using several different techniques – each has its advantages depending on the material, quantity and desired look. In this guide we present the most common logo printing techniques and when each one works best.
Screen printing
Screen printing is a classic technique for printing a logo in one or a few colours on textiles, bags and flat surfaces. It is known for durability and rich colours, and is economical for larger quantities.
Digital printing
Digital printing allows full-colour motifs, gradients and photographs without limiting the number of colours. It is suitable for smaller quantities and complex graphics – from stickers to posters.
Pad printing
Pad printing is ideal for small and curved items such as pens, keychains and technical products. The silicone pad transfers the logo even onto uneven surfaces.
Embroidery
Embroidery gives the logo a premium, durable look and is the best choice for t-shirts, polo shirts, caps and workwear. The logo is stitched with thread, making it extremely durable.
Laser engraving
For metal, wood, glass and leather, laser engraving is the most elegant option – the motif is engraved into the material and does not wear off. An excellent choice for business gifts and plates.
Which technique to choose
The choice depends on the material, the number of colours in the logo and the quantity. Send us the product and logo, and we will suggest the most suitable technique and prepare a preview. For advice, contact us or browse our custom printing offer.